Sometimes, particularly efficient and forward-looking employees break into the leader’s workday routine with a proposal to share their burden for the outcome of the whole business. Such employees possess strategic skills or experience that can improve the existing products or services of an enterprise, and moreover, they feel ready to take a quantum leap in their development, and want to take on the role of a mature business partner, and not just of an ordinary employee. And then, the leader faces a dilemma: to fire such an overweening and brass-necked jumped-up nobody or entrust a separate important business area to this key employee.
Modern business situation, peculiarities of modern economy demand new, and most importantly, effective approaches to human resources management. Together with functional and project approaches, which are used in management to a greater or lesser extent, quite efficient approach to establishing HR management system in the company becomes HR marketing.